Corporate culture
Terence E. Deere and Alan A. Kennedy summarized the whole theoretical system of corporate culture as five elements, namely, corporate environment, values, heroes, cultural rituals and cultural networks.

Enterprise environment
Enterprise environment refers to the nature of the enterprise, the direction of operation, the external environment, the social image of the enterprise, and the contact with the outside world. It often determines the behavior of an enterprise.

Sense of worth
Values refer to the consistent understanding among members of an enterprise on whether an event or an action is good or bad, good or bad, right or wrong, and whether it is worth imitating. Values are the core of corporate culture. A unified value enables members of an enterprise to have a unified standard when judging their own behavior, and to determine their own behavior.

Hero refers to the core figure of corporate culture or the personification of corporate culture. Its role is to provide other employees in the enterprise with models to learn, which plays an extremely important role in the formation and strengthening of corporate culture.

Cultural ritual
Cultural ceremony refers to all kinds of commendation, reward activities, parties and entertainment activities in the enterprise. It can dramatize and visualize some things that happen in the enterprise to vividly publicize and reflect the values of the enterprise, so that people can understand the connotation of the enterprise culture through these lively activities, and make the enterprise culture "contain education in fun".

Cultural Network
Cultural network refers to the informal channels of information transmission, mainly the dissemination of cultural information. It is composed of some informal organizations and groups. The information it conveys can often reflect the wishes and mentality of employees.